Coach: James W. Gottfurcht, Ph.D.

Dr. James Gottfurcht is an internationally recognized psychologist (PSY 4861), board certified coach, instructor and keynote speaker who is President of Psychology of Money Consultants, and conducts psychotherapy in private practice. He consults and coaches individuals, couples, families, professionals and entrepreneurs as well as the financial services industry. He teaches “the inner game of money” to help increase financial success and overcome irrational, self-defeating behavior. He is, also, an instructor for UCLA Extension and The College of Executive Coaching.

For more than thirty years, he has been a pioneer in creating Psychology of Money programs, coaching and conducting psychotherapy. He has trained and taught thousands of people in the U.S., Canada and Europe. His questionnaire, The Psychology of Money Profile, has been used since 1982 to assess Psychological Money Skills associated with financial success and abundance. It gives scores on the 7 core Psychological Money Skills. He uses it to discover the causes of irrational financial behavior and to help replace this behavior with rational, effective action.

His clients have included: MasterCard International, Morgan Stanley, the Financial Planning Association, The American Institute for Certified Public Accountants, Ameriprise Financial, T.D. Ameritrade, City National Bank, the American Association of Individual Investors and the various psychotherapy associations. He is a popular media guest and has appeared on Good Morning America, CNN, A&E Biography Special “Million Heirs,” the BBC and in Time, The New York Times, Fortune, Money, Bloomberg Wealth Manager, Forbes, Business Week, Journal of Financial Planning, Associated Press, Reuters, etc.


Bar none...the work that we did last year was the best thing I did for myself... Our sessions have had a major impact on my life... I see differences in the way other people are coached. For me, you are the right coach... Consider me one of your success stories.

Roberta Lee-Driscoll, CFP
Honolulu, HI

Dr. Gottfurcht has been instrumental in helping me develop my coaching practice, eliminate obstacles that were keeping me stuck, and polish my skills. His encouragement, honest feedback, and depth of knowledge gave me the enthusiasm and confidence I needed to obtain the results I wanted.

Claudia Franzosi
MA, MFT - President/CEO, Center for Success Strategies - San Diego, CA