Dr. Gottfurcht is a consummate professional. One of the greatest challenges planners face is getting our clients to open up and tell us what they really want. Dr. Gottfurcht's experiential teaching style makes it easy to learn and develop new skills in an "ah ha" moment of time. Moreover, using the foundational questions helps the planner understand, quickly, how clients want to enjoy and co-create their planning experience. I highly recommend Dr. Gottfurcht to any organization seeking to benefit from his 35 years of experience and research on the psychology of money.